Wake-up Call

Crisis, sadly, is a word used all too frequently these days, and with good reason. There seems to be a new crisis around every corner, at every level. Some we can prepare for, some we can't. According to a timely survey recently released by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications, only 29% of corporate respondents felt "very confident" their organization would respond effectively to a crisis.  While 60% of the executives who participated in the 2011 Crisis Preparedness Survey reported that their organization had a formal crisis management plan in place, only 27% said they had reviewed the plan in the last six months, and only 36% said their crisis management team conducts annual drills or exercises to ensure that everyone knows what to do if a crisis hits. A crisis management plan is a vital component of a thorough business plan - but, as with any tool, it only works if you know where it is and how to use it. 

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