Sustainability Snapshot

It is a truth not always universally acknowledged that thought leadership benefits from a touch of color and personality. Fortunately, Gibbs & Soell just published a report reinforcing that truth: Sense and Sustainability®, easily my favorite title of the year so far. The report, subtitled Perspectives on Corporate Sustainability Among Consumers and Executives, highlights the fact that while there are encouraging trends, businesses have some work to do to demonstrate their commitment to sustainability – and consumers are watching. Gibbs & Soell partnered with Harris Interactive® and Cision Global Analysts to conduct the study, representing the perceptions of 2,200+ U.S. adults and 300+ U.S. corporate executives

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