Legally Branded

Did your firm make the list? The U.K. - based brand research firm Acritas has released the results of a study on U.S. law firm brand strength, with Skadden topping the list of 25 leading firm brands. To create the list, Acritas conducted phone interviews with 902 clients, primarily based in the U.S. The questions asked ranged from top-of-mind awareness and favorable perceptions to current and prospective use. Now there’s yet another reason to invest in building and sustaining a differentiated brand – bragging rights.

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