I recently participated in two workshops focusing on seemingly unrelated topics: customer experience maps and vision boards. The first was strictly business, while the second (and much less serious forum) encompassed both work and personal perspectives. Essentially, customer experience mapping (a method of blueprinting all the touch points a client has with your organization) requires you to see things as they are, while vision boards (an actual or virtual board with pictures and symbols representing your aspirations for all aspects of your life) forces you to see things as you would like them to be. But in addition to encouraging a visual display of processes and goals, the two exercises do in fact have something in common: an emphasis on clarity. Before you can change, you need to know where you are – to set benchmarks. And before you can grow, you need to define where you are going. Whether it’s about strategy, client relationships or thought leadership, the conversation always begins and ends with clarity.
Posted on Mon, August 1, 2011
by Carol McAvoy