Everyone talks (and tweets and blogs) about social business, but what are businesses actually doing about it? MIT Sloan Management Review, in collaboration with Deloitte, recently conducted a survey of folks in management roles in companies representing 24 industries in 115 countries to get a handle on the reality of how businesses use and perceive the value of social business. The nearly 3,500 survey responses, together with selected interviews and a research review, form the basis of Social Business: What are Companies Really Doing?, the report published by the Review. The report also includes some thoughts on how organizations can put social business into action – particularly useful given the fact that survey respondents expect social business to become increasingly important, even if they haven’t completely embraced it as yet.
Posted on Sat, June 30, 2012
by Carol McAvoy