Social > Business

Everyone talks (and tweets and blogs) about social business, but what are businesses actually doing about it? MIT Sloan Management Review, in collaboration with Deloitte, recently conducted a survey of folks in management roles in companies representing 24 industries in 115 countries to get a handle on the reality of how businesses use and perceive the value of social business. The nearly 3,500 survey responses, together with selected interviews and a research review, form the basis of Social Business: What are Companies Really Doing?, the report published by the Review. The report also includes some thoughts on how organizations can put social business into action – particularly useful given the fact that survey respondents expect social business to become increasingly important, even if they haven’t completely embraced it as yet.

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