Design for Growth

Despite the miserable economy of the past few years, a healthy number of architecture, engineering, planning and environmental consulting firms can celebrate working their way on to consulting firm ZweigWhite’s Zweig Letter 2011 Hot Firm List. The annual list acknowledges firms in the A/E industry exhibiting the fastest growth in the last three fiscal years; this year’s top dog among the 176 firms recognized is Cardno USA, Inc.

What’s the marketing mix for fast growth in the A/E industry? Some clues can be found in the results of ZweigWhite’s recently published 2011-2012 Successful Firm Survey. According to the survey, traditional marketing methods, including direct mail and phone calls, are still reliable workhorses.

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